The Social Media has continued to rise in the recent years. The number of users has continued to spiral. More than social engagement the social media has become an avenue for advertising and introducing brands and services.
The social media is now considered as the best place to reach targeted audience and prospective clients. Today, you can find majority of businesses capitalizing on amassing followers through social networks such as Facebook, Instagram, Twitter, Pinterest and the likes. Gone are the days when companies and businesses rely heavily on expensive print and digital ads. The social network has proved to be a cheaper yet highly effective marketing tool. Hence, one of the most effective way to generate more patrons and leverage your sales is to build your social media presence.
Building a strong social media presence can be equally challenging. It is more than merely having a profile set across all social media platforms. And is definitely not just about flooding all too many posts either. So, how do you build an empire of loyal social media followers? How do you make your followers stay? Lastly, how do you keep them engaged? Here are some tips:
Always have something interesting to post.
Post great contents. People love quality, updated and informative contents. The internet is already full of crappy posts, offer your visitors contents that are unique and compelling.
Create a content strategy.
To be effective, your social media account should have regular contents. If you do not post regularly, people will forget about you, but flooding posts is also one of the quickest way to lose followers. The key is quality and proper timing.
Developing a content calendar is one of the best way to manage your social media posting.
Create a calendar containing the following:
- The type of content to post.
Aside from purely text and wordy contents, you can incorporate images, videos, clips and links.
- The schedule or time to post the contents.
- The frequency of posting.
The last thing you want to happen is to annoy your followers. Do not overdo your posting. About four to six postings a day should do big in building your social network presence.
Do not forget to include variety in your content strategy. Tweak your contents according to the channel or social media platform. You cannot simply post the same repetitive contents across all your social network accounts.
Ensure that you answer your followers and customers queries and issues in a timely manner. Being responsive and attentive to your followers convey a message that you care about them.
Listen and get engaged too!
Building a relationship is always a two-way street. Listening and engaging respectfully will help establish a good relationship and loyalty from your followers. If someone’s posting, mentioning, sharing, or liking your posts, reach out and engage with them where applicable. Show them you are there, thatyou are interested and that you are open-minded by embracing differences and diversity.
Who wouldn’t love freebies and discounts? Rewards and perks help develop positive customer relationship. This is one of the effective ways to attract more customers. You can host contests, give special offers and reward coupons, give away freebies and many more.
No doubt, the social network can be a great avenue to reach out to prospects and customers alike. Take advantage of this opportunity. Results may not come as easy but eventually it should payoff. Otherwise, you might need to reexamine your strategy.