More than a mere socialization platform, the social media is becoming an important avenue for companies and businesses to introduce their brands and generate more leads. The social media is big. And, it continues to get better. It has generally changed the way businesses and companies promote their products and encourage brand loyalty.
As more companies and outdoor stores are striving to build a strong presence in the social network, the challenge to stay ahead and keep loyal followers across the social media platforms can be very daunting. Here are some tips on how you can maximize your social media efforts to attract more prospects and customers for your outdoor store.
Create a content strategy.
Schedule a calendar which comprises of important components – the type of post or contents, the time to post the content and the frequency of posting. Now this calendar is just half of the work that needs to be done. Be sure to follow and stick to it!
Utilize social media marketing tools.
Be creative and resourceful. Take advantage of social media marketing tools that can help you optimize your social media presence. A few examples of most recommended tools are Bundle Post which helps you curate personalized tweets, Post Planner which helps maximize your Facebook content strategy, BulkBuffer which allows you to upload contents in bulk and Quintly which helps you track your stats and social network performance.
Post regularly but be careful not to overdo it.
The best way to drive more visitors is through regular content posting. But of course, you wouldn’t want to annoy and lose followers due to over flooding of posts. The key is timing and consistency.
Vary your contents according to the social media platform.
While there may be some important information that you need to spread across all your social channels, majority of the time you should adjust your postings depending on the general persona of the audience for that particular channel. For instance, Instagram is your avenue to post for visually engaging content while LinkedIn is for more in-depth business-focused and educational content.
Embrace social media as an avenue to interact and connect to your customers.
Since majority of the people are now into social networks, the social media is your best opportunity to reach your targeted audience and boost the sales of your outdoor store. Use it to reach out to your customers. Let them know you are truly alive. When someone likes, retweets, comments or respond to your posts as much as possible acknowledge them where applicable. Be responsive by answering their queries and issues in a timely manner. This will show them you care and help establish great relationship and brand loyalty.
In many ways, the growing popularity of the social media has made businesses more booming. Particularly among outdoor stores, the social media has paved the way to generate and attract more potential customers in areas where it would have been more difficult to reach. What’s even better with marketing through social media is that, it is cheaper yet highly-effective.